Where Is Urban Decay Makeup Made

American cosmetics line

Urban Disuse

Manufacture	Personal care
Founded	1996; 26 years ago (1996)
Founder	Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward
Headquarters	Newport Beach, California , The states
Area served	Worldwide
Key people	Wende Zomnir, Chief Creative Officer Tim Warner, Primary Executive Officer
Products	Cosmetics and beauty products
Parent	L'Oréal

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company 50'Oréal.^[one]

Current products include lip, eye, complexion and body products.^[2] They are most well-known for their Naked collection, which includes twelve dissimilar eye shadow palettes. Its target market is women, although it is not limited to this range, and is also designed to appeal to customers who wish to purchase cruelty-free makeup.^[3] Its products are sold at large section stores in the United states of america such every bit Macy's, Sephora, Ulta, Nordstrom, and from the official website,^[4] ^[5] as well every bit in several other countries such every bit Mexico and Deutschland.^{[ citation needed ]}

History [edit]

Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s.^[6] In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion exterior London when Holmes mixed raspberry and black to grade a new colour. Then, they decided to form a cosmetics company, which they named Urban Decay.^[7] Launched in January 1996, it offered a line of x lipsticks and 12 blast polishes. Their color palette was inspired by the urban landscape, with names such as Roach, Smog, Rust, Oil Slick, and Acid Rain.^[eight]

In 2000, Moet-Hennessy Louis Vuitton (a diversified luxury goods grouping) purchased Urban Disuse.^[nine] In 2002, the Falic Grouping (owners of the Perry Ellis fragrance lines) purchased Urban Decay. In 2009, Castanea Partners (a individual disinterestedness firm) acquired Urban Disuse.^[x] On 26 November 2012, L'Oréal announced it would purchase Urban Decay Cosmetics.^[eleven] L'Oréal acquired the company in 2012.^[12] L'Oréal paid an estimated amount of $350 1000000 for Urban Disuse.^[12]

In Jump 2015, Urban Decay expanded its social media presence with a Tumblr site, The Violet Underground. It features collaborations with immature artists such as Baron Von Fancy.^[13]

Ambassadors [edit]

Recent celebrity ambassadors for Urban Decay include Blood-red Rose and Nicole Richie.^[14] In June 2019, Urban Decay announced its new motto "Pretty Different" and named five global citizens as their brand ambassadors - Ezra Miller, Lizzo, Joey King, Karol M, and CL.^[15] A year afterward they announced iii more ambassadors to promote their Naked Ultraviolet palette - Normani, G.Eastward.Chiliad and Camila Mendes.^[xvi] In January 2021, the South Korean worldwide idol group, Monsta Ten was announced as the brand'southward global ambassadors and the promotions will starting time in Feb.^[17] ^[18]

Collections [edit]

The Naked Collection was released initially with the Naked Palette, a set of 12 full-size eyeshadows in neutral, matte, and metallic earth tones and an eyeshadow brush from the visitor's signature synthetic brushes.^[nineteen]

The drove later expanded to include other eyeshadow palettes like Naked Nuts, Naked 2,^[twenty] Naked2 Basics,^[21] Naked 3,^[22] Naked Smoky,^[23] Naked Ultimate Basics,^[24] Naked Estrus, Naked Rut Petite, Naked Cherry, Naked Reloaded and Naked Love.^[25] A sub-collection of the original Naked collection, Naked Complexion,^[26] includes other pare products similar foundations, concealers, blushes, highlighters, bronzers and makeup tools to back-trail them.

Urban Decay as well features collections from collaborations with celebrities like Gwen Stefani.^[27] The collaboration with Stefani is part of a larger female-empowerment initiative, The Ultraviolet Edge, that Urban Decay launched in gild to reach a goal of donating $750,000 to organizations that benefit women in 2016.^[27]

In 2018 Urban Decay collaborated with beauty influencer Kristen Leanne, an advocate for cruelty-costless cosmetics, to launch the UD × Kristen Leanne collection. The collection included two eyeshadow palettes, a single eyeshadow, lipsticks and a face palette.^[28]

The company besides released 2 express edition eyeshadow palettes inspired past the alive-action Disney films Alice in Wonderland and Alice Through the Looking Glass.^[29]

In early on 2017, Urban Decay announced its Vice liquid lipstick drove would exist released.^[30] The name of Vice became a real business concern card of this make after they introduced their lipstick palette. In their Revolution lipgloss series, tone with this proper name became the about pop out of the whole lineup having gained 5 out of 5 stars rating amid the Amazon buyers.^[31]

[edit]

Urban Decay has launched a global initiative, The Ultraviolet Border, which stands for the empowerment of women. Urban Decay has pledged to donate 100 pct of the profits from the auction of a limited-edition Eyeshadow Primer Potion to the non-profit organizations that back up women from developing countries.^[32]

Urban Decay is certified by PETA as cruelty-gratuitous that avoids and committed to ending beast testing. Therefore, they do not test their products on animals nor assuasive others to test on their behalf. Furthermore, Urban Decay also demands the suppliers to confirm that their products were not tested on animals.^[33]

References [edit]

^ Daneshkhu, Scheherazade (26 Nov 2012). "50'Oréal buys Urban Decay cosmetics make". The Fiscal Times. Retrieved 9 December 2014.
^ "Urban Decay". Retrieved nine March 2015.
^ "Urban Decay - Love to know".
^ "Shop Locator | Urban Disuse". www.urbandecay.com . Retrieved 3 November 2015.
^ "Urban Decay Makeup | Nordstrom". Nordstrom . Retrieved 3 Nov 2015.
^ "About Us | Urban Decay". www.urbandecay.com . Retrieved xviii September 2015.
^ Holmes v. Lerner, 74 Cal. App. fourth 442 (1999)
^ "ABOUT US." Our History. Northward.p., northward.d. Web. 26 Mar. 2014
^ Moulds, Josephine (26 November 2012). "50'Oréal strikes deal to buy Urban Disuse". The Guardian. ISSN 0261-3077. Retrieved 29 August 2019.
^ Castanea Partners Announces Investment in Urban Disuse. Reuters (2009-03-30). Retrieved on 2011-09-28
^ "L'Oréal: News Release: "L'Oréal signs an agreement to acquire Urban Decay"". EuroInvestor. Retrieved 26 November 2012
^ ^a ^b "L'Oréal buys beauty brand Urban Disuse in a deal estimated at $300 to $400 million". The Daily News. 26 November 2012. Retrieved 29 August 2019.
^ "Baron Von Fancy: A Picayune Inspiration". The Violet Hush-hush. 26 February 2015. Retrieved 10 March 2015.
^ "Nicole Richie is the latest make ambassador for Urban Decay". Style Network . Retrieved 2 August 2020.
^ "Run into Urban Decay's Global Citizens". PR Newswire . Retrieved 2 August 2020.
^ "Urban Decay rolls out new Naked Palette, Global Citizens". Drugstore News . Retrieved 2 August 2020.
^ Choi, Hee-jae (nineteen January 2021). "몬스타엑스, 글로벌 뷰티 브랜드 모델 발탁…명실상부 '대세 아이돌'". Xports News (in Korean). Retrieved 19 January 2021 – via Naver.
^ Khan, Aamina (25 January 2021). "Monsta X Are The New Confront of Urban Decay". Teen Vogue . Retrieved 25 January 2021.
^ "Urban Decay Naked Eyeshadow Palette". Urban Disuse . Retrieved 20 April 2016.
^ "Urban Decay Naked2 Eyeshadow Palette". Urban Decay . Retrieved 20 April 2016.
^ "Urban Decay Naked2 Basics Eyeshadow Palette". Urban Disuse . Retrieved 20 April 2016.
^ "Urban Decay Naked3 Eyeshadow Palette". Urban Decay . Retrieved 20 April 2016.
^ "Urban Decay Naked Smoky Eyeshadow Palette". Urban Decay . Retrieved 20 April 2016.
^ "Urban Disuse Naked Ultimate Basics". Urban Decay . Retrieved 30 September 2016.
^ "Naked Reloaded". Urban Decay. Urban Disuse Cosmetics. Retrieved 26 March 2019.
^ "Costless Aircraft $50+ on Naked Pare Foundation & Beauty Balm From Urban Decay". www.urbandecay.com . Retrieved xx Apr 2016.
^ ^a ^b "The Ultraviolet Edge | Urban Disuse". www.urbandecay.com . Retrieved 20 April 2016.
^ "Urban Decay x Kristen Leanne". Urban Disuse. Urban Decay Cosmetics. Retrieved 26 March 2019.
^ "Urban Decay Alice Through the Looking Glass eyeshadow Palette". Urban Decay . Retrieved 30 September 2016.
^ Abelman, Devon. "30 Urban Decay Liquid Lipsticks Are On Their Style". Allure . Retrieved 5 Jan 2017.
^ "Urban Disuse Lipgloss Revolution Series". GlamLipstick.com. 28 Feb 2018.
^ "The Ultraviolet Border".
^ "Urban Decay and animal testing".